Our Portfolio
Know their market
Most of Brian's customers are of Asian ethnicity, specifically Korean and Chinese. The website is currently in Korean, but there are plans to add English content soon. Many of Brian's customers are new, or first generation immigrants in Canada. Educating current and potential customers about the Canadian financial system, is an effective way to generate leads online through his website.
What was our strategy?
Our main design focused on Brian's weekly financial columns posted on his homepage. Many of his potential customers want to find useful information from his weekly article. So, it had to be easy to read, search-engine friendly and able to provide previous columns relative to the subject. We provided a simple content management system for posting the weekly columns, and provided a readable and simple URL for search engines to find the info quickly and easily.
We also provided dynamic Q/A and insurance quote forms near his column so visitors can quickly request a quote or ask a question. This interactive function has helped Brian acquire new customers every week.
